
Bruce Lear
Phone: 308-389-8770
Text Only: 308-698-2041
Fax: 833-254-8030
Bruce Lear serves as the Senior Vice President at Five Points Financial Services, where he leads the investment division with a wealth of expertise in financial management and investment strategy. Born and raised on a ranch near Rose, NE, Bruce earned his Bachelor’s Degree from the University of Nebraska-Lincoln. He then spent five transformative years in Washington, D.C., before settling in Kearney, NE, in 1994.
Bruce began his career in finance at Dean Witter Reynolds, Inc. as a Registered Representative. With over 15 years of experience managing trusts for two Nebraska-based bank trust departments, he further honed his skills at Black Oak Investment Council and later at American Portfolios Financial Services and Novem Group as an Investment Advisor. His extensive experience makes him a pivotal figure in guiding the financial futures of both Five Points Financial’s clients and the broader investment community.
Beyond his professional life, Bruce is an active member of the Kearney community, serving on the Kearney City Council and coaching the Kearney Catholic High School girls’ soccer team. He has also volunteered with the Buffalo County Economic Development Council, and the Kearney Area Community Foundation among other local service organizations.
When he’s not working on financial solutions, Bruce enjoys coaching soccer, perfecting his BBQ skills, and spending quality time with his wife, Menda, and their extended family. His commitment to his family and community is as deep-seated as his professional acumen.